BizSugar.com › Sales › No Single Encounter Beats Nurturing (And Why You Should Be More Like Richard Nixon)

Every sales encounter brings the possibility of a breakthrough in advancing towards a sale. But the real breakthroughs are more often found through the long and meaningful nurturing of relationships. Each sales encounter has to be treated as if it might lead to a breakthrough, and it must also be treated as a simple opportunity to nurture and build a future opportunity. More often than not, no single encounter beats nurturing.