BizSugar.com › Sales › Objection or Excuse? How To Handle Sales Objections and Build Trust

The difference between the sellers who find themselves in panic mode and those that welcome the objection is, frankly, the difference between an inexperienced amateur and a true professional; the difference between the off the cuff retort and a direct, well thought-out reply that answers the objection and leads the prospect or client to a positive purchase decision.