BizSugar.com › Sales › One Sure Way to Improve Your Sales & Marketing Messages

Are your sales and marketing messages achieving the results you desire? Are you having a difficult time making quality new business contacts? The words you choose can turn a prospective client off before you get out of the gate.

Relationship selling is a topic I'm passionate about. The first step to developing a quality relationship is the most critical. There are two basic types of messages, sales-centric and customer-centric. Today's post covers how I learned the difference, which one to use, and to create messages that get you to first base.