Are your sales and marketing messages achieving the results you desire? Are you having a difficult time making quality new business contacts? The words you choose can turn a prospective client off before you get out of the gate.

Relationship selling is a topic I'm passionate about. The first step to developing a quality relationship is the most critical. There are two basic types of messages, sales-centric and customer-centric. Today's post covers how I learned the difference, which one to use, and to create messages that get you to first base.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!