BizSugar.com › Sales › Proven Marketing Practices to Nurture Leads

We all have our eye on the prize: increased sales and revenue. But before we can close deals, we have to acquire leads and follow up with them over time in an appropriate way to ensure that they convert. Lead nurturing is a critical stage in the sales funnel that keeps contacts interested and engaged. It is a powerful tool that helps to establish a preference among buyers for your solutions over the competitors’, while helping you assess time-frames for decision making.