BizSugar.com › Sales › Reduce Their Stress: Surefire ways to reach the busiest of customers

Time is the most precious commodity to today’s buyers. They have a huge workload, few resources, little time, and many distractions. They usually go home late, still feeling disappointed with the day’s progress. No wonder it’s so hard to sell to these frazzled customers, says Jill Konrath, author of “SNAP Selling.”