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Duct Tape Marketing podcast with John Jantsch:

The game of selling has not really changed that much – the job is to build relationships, provide value and help people solve their problems – in the end, if you are to succeed, that means selling things.
What has changed dramatically, however is the way you accomplish many of these things. The way you sell must change because the way people buy has certainly changed.
My guest for this week’s episode of the Duct Tape Marketing Podcast, is Bill Caskey, founder of Caskey Sales Training and author of Same Game, New Rules.