BizSugar.com › Sales › Sales process - mirror your customer\'s buying process

Sales process requires salespeople to mirror their customer's buying process. On the sales process scale of “everyone does their own thing to blind compliance” we suggest being somewhere in the middle.

Introduce a well thought out sales process because it can contribute to replicating success and scaling the business. But, beware of overdone rigor and excessive compliance. The latter will tend to eliminate innovation and discourage the positive deviants among you from exploring the ideas that will define what success looks like tomorrow.