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Here are a few sales training exercises to liven up your sales training. The goal of sales training is to give salespeople a set of skills and tools that radically improves their sales performance. The use of sales training courses is an essential part of the whole sales industry, but we need to continually ask what value it adds to sales growth. In fact, up to 85% of sales training fails to deliver a positive ROI. The reason for this is that sales training sessions can vary from being brilliant to being absolutely boring. So hopefully the below sales training exercises can help positively impact on a salespersons experience when it comes to sales training.