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Selling and the Human Terrain System

Selling and the Human Terrain System - http://thesalesblog.com

Posted by iannarino under Sales
From http://thesalesblog.com 5042 days ago
Made Hot by: ShawnHessinger on July 9, 2010 2:41 pm

Business-to-business sales has much in common with insurgencies and counterinsurgencies, not least of which is the outcome of winning hearts and minds. Too much of our focus is in selling our solutions instead of working to understand and capture the human terrain.

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