Storytelling is the ability to create a compelling vision of the future. Great salespeople include in their stories the challenges and the obstacles that will need to be overcome in order to create that future. They write the future positive outcomes with their clients as both characters and as coauthors.
Storytelling: The Ability to Create and Share a Vision
Posted by
iannarino under Sales
From http://thesalesblog.com 5179 days ago
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