BizSugar.com › Sales › Talk the Talk: 2 types of referrals sales pros should pursue

Every sales professional talks about referrals being one of the most successful sales techniques, but few actually pursue them. According to Jim Cross, author of Bacon & Eggs: How to be Totally Committed to Your Sales Career, referrals should be considered a by-product of excellent customer service standards. If you’re not asking for referrals, he notes, you’re only cheating yourself.