BizSugar.com › Sales › The Evolution of the Sale

Shake hands, sign on the dotted line or click to confirm. The confirmation that a sale is complete may have changed, but the goal has always been the same: get new business. The sales process started out on foot, shifted to the telephone and has since morphed into an entirely new platform online. Sales is ultimately about the relationship, how to form it, how to maintain it and how to close on it. Salespeople need to connect with potential customers and communicate how their products or services can help. The difference is the amount of tools modern professionals have at their disposal. Take a walk down memory lane and learn how sales processes have evolved over time.