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The Illusion of the 100% Analytical Buyer

The Illusion of the 100% Analytical Buyer - http://buyer.sellerinsights.com

Posted by raycollis under Sales
From http://buyer.sellerinsights.com 4202 days ago

This is the age of the Utilitarian or Economic buyer and the Cost-Benefit Analysis, where buying decisions are all very rational - or are they?

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