BizSugar.com › Sales › The Muscle Behind Your Profits: 9 Sales Operations Best Practices

This is a letter to the people behind the scenes in sales.

You may not get the credit you deserve, but I see you and the hard work you put into your jobs every day.

The truth is – sales ops are the unsung heroes of the sales team.

They work tirelessly to make sure everything in sales is running smoothly. They ensure sales has the required information to close profitable deals. If everything goes right, it’s because they either fixed a problem before anyone realized it or they have flawless planning. They do the heavy lifting most people doesn’t know even exists, let alone see firsthand.

Sales reps may get all of the attention for closing deals, but the men and women behind the curtain deserve much of the praise.


Here are nine responsibilities sales operations managers handle to set their companies up for success.