John Voris responds in depth to the hype concerning what many are calling, "The demise of professional selling". John goes on to outline the difference between information and knowledge.





Comments


Written by ShawnHessinger
4751 days ago

Hi Jeff,

I'm generally pretty skeptical when someone talks about the death of [insert the profession, medium or practice here] because of changes in technology. In another life, I was a newspaper reporter and then managing editor for a couple of weekly newspapers, another profession expected to disappear with the coming of the Internet. Of course, the practice of reporting, writing and relating information continues regardless of the means used. What these people usually really mean is that the profession as you know it is about to change. And so what? Doesn't everything change? But, in fairness to the fear gurus, I suspect they've come into contact with one too many folks who don't want to budge one single inch from the way they've always done things...even if it's clear the way they've always done things doesn't work anymore. There's a happy medium, it seems to me, between accepting that everything changes and running around prophesying the end of the world. Those who are successful in any pursuit find this reasonable middle ground and get on with the business at hand.



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