The paradox of selling, put as simply as I can, is that if you are willing to give up your attachment to the sale, you are more likely to get the sale. And that is counter to almost every sales program you'll read, which all teach you—in the latest and greatest neuro-behavioral-process language--precisely how to get the sale.

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Written by ShawnHessinger
4250 days ago

I'd rather not make a sale if I don't believe what I've got will help the customer. It's a simple rule and one I try to live by. Which, of course, means helping is more important than the sale.



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Share your small business tips with the community!