BizSugar.com › Sales › The Paradox of Selling: Buyers Are Happy to Buy, They Just Don't Want to be Sold

The paradox of selling, put as simply as I can, is that if you are willing to give up your attachment to the sale, you are more likely to get the sale. And that is counter to almost every sales program you'll read, which all teach you—in the latest and greatest neuro-behavioral-process language--precisely how to get the sale.