What is it about the smell of fresh pine, cinnamon sticks and vanilla sugar cookies that gets people in the holiday mood? These classic Christmas scents are enough to bring out the shopper in nearly everyone. And there’s good reason for it — there is an entire psychology behind what motivates people to shop. Let’s explore four aspects of the psychology of shopping during the holiday season.





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Written by bigmoneyweb
3661 days ago

Shoppers were out in droves this year on Black Friday in part because they were hammered with promotions on sales that that were just too good to resist. When there’s a great sale, two factors are usually used to justify spending. First off, we fear that if we don’t take advantage of the sale now we might not be able to get that item later. And secondly, most women love to feel like they’ve gotten a great deal when they’re shopping. Thanks for sharing.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!