BizSugar.com › Sales › The Seven Emotional Appeals That Stimulate Action

... How to make a fortune by getting inside the heads of your customers,” Denny Hatch discusses the seven emotional appeals that stimulate action... the things that drive people to make decisions. In order to have a successful business or practice you obviously have to sell something to someone. And in order to sell something (or have someone purchase something from you), your prospects have to listen to your sales story. And in order for them to listen to your sales story it has to be appealing to them so they’ll want (there’s that word again) to listen to you.