We want the quickest way to succeed. We want the SURE FIRE way to succeed. We want “The Secret” or — as my upcoming book is titled, The Short Cut.” If I HAD to narrow success down to two keys it would be the following:

Service; and

Subtraction.

How can you SERVE as part of the sales process? And -- for heaven's sake -- what activities can you ELIMINATE to get the results you want?

(By the way, The Short Cut is a work of DELIBERATE business fiction… Depending on where you are, it may serve as a MEMOIR. Or a MIRROR. Either way, I think you’ll LOVE it!)






Comments


Written by AngelBiz
2709 days ago

You can also call Subtraction the power of focus. You don’t need to manufacture 100 products, you don’t need to serve all types of customers. Pick your fights wisely and you will succeed. Apple is one of the few companies that embodies this principle the best.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!