BizSugar.com › Sales › Three Steps for Converting Inbound Leads to Sales

For many businesses, learning how to consistently generate inbound leads is the primary hurdle to jump in expanding the customer base and increasing revenue. Upon achieving that flow of inbound leads, it’s easy to fall into the trap of thinking that the lead flow will automatically or easily translate into incremental sales. In reality, it’s at this point where most of the heavy lifting begins.