A review of Daniel Pink's latest book called "To Sell is Human: The Surprising Truth About Motivating Others" based on a recent meeting with him at a local book reading event. Whether we like it or not, we're ALL in sales. But, the old ways of selling do not work anymore.
To Sell is Human (Booknotes)
Posted by jennybhatt under SalesFrom http://freeagenteconomics.com 4113 days ago
Made Hot by: JimmyJams on January 21, 2013 4:13 am
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I am not a fan of pushy selling either. In fact, this book is all about the end of the era of pushy selling - the entire first section describes why and how this has changed. In particular, Pink's point is that almost every interaction is about "selling" in one way or another - ideas and concepts, if not actual products/services. In that sense, my blog post is about selling readers on the idea that this is a book they will want to read. Your response is about selling readers on the idea that referral marketing is a superior approach. :) See where I'm going with this?
Re. referral marketing, while I am definitely a big fan of this approach too, I see a distinction. Referral marketing is about generating qualified, high-quality leads through existing clients, centers of influence, various networks, etc. And, while it generally results in sales, selling itself is a different discipline altogether. More on this separately. This particular book isn't about marketing per se but about how selling has and needs to evolve - and the personal skills and qualities required.
Thanks again.
4107 days ago
I can definitely see how the concept of selling oneself is important, especially to a free agent, no matter what your area of expertise. Perhaps most people who are employed full time don't regularly think of how their skills represent a product, even to their employer...until, of course, it's time to get a new job.
4107 days ago
Thanks again.