BizSugar.com › Sales › Tough Love: Three Lies Salespeople Tell Themselves

Each of us has the ability to rationalize their lack of performance, and it is easy to fall into the trap of telling ourselves lies when our performance isn’t what we want it to be. We behave in a way that is consistent with what we believe—even when these beliefs aren’t based on the truth. Improved performance means recognizing when we are lying to ourselves, and then adopting more powerful beliefs.