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We're all proud of our value propositions!  We feature them in our web sites, we're trained to brag about them to our customers.  Usually, when I hear people


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Written by dabrock
4135 days ago

Thanks Heather, it's amazing what a small change in perspective will do to improve our ability to engage our customers.
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Written by HeatherStone
4138 days ago

Yea, David. It's really important to make things about the customer. Sometimes it just takes a small alteration of your message to get it right, but the funny thing is that it often takes a huge change in mindset to know that minor shift in message is even necessary.
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