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Turning Your Value Prop Upside Down

Turning Your Value Prop Upside Down - http://partnersinexcellenceblog.com

Posted by dabrock under Sales
From http://partnersinexcellenceblog.com 3933 days ago

We're all proud of our value propositions! We feature them in our web sites, we're trained to brag about them to our customers. Usually, when I hear people

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Written by dabrock
3931 days ago

Thanks Heather, it's amazing what a small change in perspective will do to improve our ability to engage our customers.

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Written by HeatherStone
3933 days ago

Yea, David. It's really important to make things about the customer. Sometimes it just takes a small alteration of your message to get it right, but the funny thing is that it often takes a huge change in mindset to know that minor shift in message is even necessary.

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