BizSugar.com › Sales › Watch this eye-popping visualization of how we shop online for Black Friday

Black Friday is the biggest shopping day of the year in the United States. The day after Thanksgiving has long been declared the official start to the holiday season. Many people have the day off, products start going on sale, people flood malls and shops across the country, and an insane amount of money is spent. But not everybody participates this way, as online sales statistics demonstrate. In 2015, online buying totaled $2.72 billion—an increase of over 14% from 2014. That year saw a 15.4% increase over 2013. Based on this growth curve, it’s estimated that 2016’s total will be $3.132 billion.