While basic tools like lead capture forms can help you amass reliably accurate data, the challenge is filling in the additional details that get you inside the customer’s mindset. The process of gathering and vetting this deeper information is called data enrichment.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!