BizSugar.com › Sales › What's the Most Important Part of the Sales Process?

A much debated topic from all walks of sales life, it’s one of those topics and discussions many can have over and over but everyone rarely agrees – what do you think is the most important step?


9 times out of 10 people are going to saying closing and this is sort of right – however way too much emphasis gets put into this one step of a large process. With the closing stage you ultimately have one issue; nothing is guaranteed.