BizSugar.com › Sales › When everyone around you is cutting prices...

Small retailers should avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy. Some discounts can come back to bite you over the longer term if you’re delivering goods or services at a substantial loss, and customers start to expect the lower prices as status quo.

Offering discounts involves much more than sticking a “Sale” sign in the window. There’s a right way and wrong way to approach it…and promote it.