BizSugar.com › Sales › When Fear is Your Cue in a Bad Economy

Anyone who says they don't feel fearful sometimes in the face of this uncertain economy is in deep denial. One symptom, research shows, is that it is literally harder to hear when we're stressed. That's a signal to savvy, caring business owners to listen deeper and longer. Only then can we discover which problem keeps our customers awake nights. Solving that one is the thoughtful and successful way to sell.