Women Entrepreneurs: Still struggling with your pricing? Here’s why…

Posted by AnnemarieCross under Sales
From http://annemariecross.com 4208 days ago
Made Hot by: HomeBusinessMedia on May 20, 2013 2:45 am

Pricing.pricing

Ugh!

It’s a topic that many heart-centered solopreneurs dread because it’s confusing and raises many questions, including:

- “Where should I start?”
- “Will prospects see the value I offer if I charge that much?”
- “Why are some businesses able to charge a high fee (that nearly had me choking) yet I’m stuck pricing myself at the lower end and still struggling to sell my services?”
- “I’m pricing my services at the lower end hoping to attract more people – and it’s still not working. What am I doing wrong?

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Comments

Written by HeatherStone
4208 days ago

Hi Annemarie,

I think figuring what your time, effort or product is worth ends up being one of the hardest challenges for new entrepreneurs. Some have a dramatically exaggerated view of what they offer, while others tend to undervalue what they do. But another thing I personally see much more often is the entrepreneur who has certain parts of their service or product they undervalue and other parts they overvalue. These people may have the basics of a fantastic business, but simply don't understand what part of their business customers or clients value most.

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