BizSugar.com › Sales › You're Making The Number, But Are You Achieving Your Potential

We have to measure success by more than the number, and by more than great year over year growth. We need to look at how we stack up against the market potential, how we are growing our share of the total opportunity? Growing our sales is great. We need to celebrate that. But maximizing our performance against the potential offers so much more. Doing anything less is a disservice to our companies our shareholders, and ourselves.