Business World Perceptions, Mis-Perceptions and Judging Books by Their Covers: The Curious Case of Dolph Lundgren!

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Business World Perceptions, Mis-Perceptions and Judging Books by Their Covers: The Curious Case of Dolph Lundgren!

Posted by yoni67 under Self-Development
From http://jobshuk.com 4833 days ago
Made Hot by: ben.corporate@ILforums on January 31, 2011 9:19 am

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a Fulbright Scholarship to MIT...

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Comments

Written by Adam_Gottlieb
4831 days ago

Great post Yoni!

Perceptions and stereotypes help us to make some sense of the world- without them we'd be lost. The bigger the person the more he or she is able to hold the stereotype yet allow space for it to be challenged or changed.

Adam

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Written by sherisaid
4832 days ago

Wow, who knew? This article is spot on!

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Written by saulkarl
4832 days ago

Yoni

This is so true. Who would have thought Susan Boyle is such a good singer given her look/age? Even the pros were shocked.

Saul

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Written by yoni67
4832 days ago

Saul,

Susan Boyle is another great example. It was sad, however, to see how unprepared she was emotionally for the success and spotlight that followed. Sometimes we find great talent in unexpected places.

Yoni

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Written by ben.corporate@ILforums
4832 days ago

Great job Yoni.

One more point if I might.

Misperception can have devastating effects in marketing and branding.

It's why the message must be delivered well and why damage control is so critical when it's not.

Ben

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Written by yoni67
4832 days ago

Ben,

You are correct. Making perceptions valid is important. Fixing things when the message came across wrong is crucial.

Yoni

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Written by m4bmarketing
4832 days ago

Reality and perception is always an interesting topic Yoni. Thanks for the example.

Susan

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Written by yoni67
4832 days ago

Susan,

Thanks. And Thanks to Mr. Lundgren for providing fodder for the article!

Yoni

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Written by lovedthisarticle!
4833 days ago

Yoni,

We certainly do sometimes judge according to stereo-type and prejudice. The trick is to look through things and get past the surface and see what is underneath. I was not familiar with how brilliant this guy is!

Heidi K.

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Written by yoni67
4832 days ago

Heidi,

We do have to get past the covers of books and to the contents. That being said, when I go on my latest foray into a bookstore...quite often...I do tend to choose books based a lot, though not entirely, on the cover!

Yoni

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Written by ronika
4833 days ago

I remember reading about Dolph a couple of months ago, and being totally amazed. I completely agree about judging based on stereotypes (in fact my latest post sort of discusses that. ) but it can be hard not to do sometimes (especially if you don't realize you are doing it). We tend to take mental shortcuts to make processing information easier.

Great post, Yoni!

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Written by yoni67
4832 days ago

Ronika,

Thanks. He is quite the amazing person. I thoroughly enjoyed your latest post and the psychological factors behind decision-making and perceptions.

Yoni

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Written by BradenM
4833 days ago

Yonatan,

If you were looking for an example of a book and it's cover, you chose a great example.

Who knew he was more than muscles and brawn.

Very enjoyable and educational!

Braden

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Written by yoni67
4832 days ago

Thanks Braden,

Glad you enjoyed!

Yoni

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Written by profit613
4833 days ago

"I must break you!"

hee-hee

Rochelle Rochelle

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Written by yoni67
4833 days ago

Rochelle Rochelle,

Hee-hee, yes.

Probably one of the most famous lines of the flick.

Yoni

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Written by businessavante
4833 days ago

Wonderful, Yoni!

Some people seem to have it all. 2 things stuck out for me:

Dolph is 6'5". Did ya know that Sylvester Stallone is really 5'6"? (Seems like a mismatch!)

I had a friend who was very intelligent (he's a lawyer now). In high school he played football. All the sudden he started to act "dumb" because he thought it was expected. I told him to knock-off the dumb act - you're NOT dumb! Quit acting like it! He did, at least in the neighborhood. I suspect he kept it up w/the team for appearance' sake.

businessavante

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Written by yoni67
4833 days ago

Duncan

Height advantage? No problem. In magazines there's air-brushing. In movies there's camera angles. Always an equalizer. It's all about perception and image!

Yoni

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