Coming up with creative solutions for your clients can be tough. Read my way of ensuring a never-ending well of creativity.





Comments


Written by HeatherStone
2025 days ago

Hi Belinda,

No matter what your business or other endeavor, time for creative thought is important. It's difficult to plan your next move or envision the next step in your business without it. In that way, you could think of it as a business necessity. I'm wondering how you evolved this particular approach. Wonder if you could tell us more in the comment section of the BizSugar community so that all our members can benefit as well.



Written by copywritematters
2025 days ago

Sure thing Heather!

The first step was making a decision about how my life and business would fit together. That came about after realising that my work/life balance ratio was way off and led me to start The Friday Experiment ( http://www.copywritematters.com.au/friday-experiment-business-strategy/)

I was talking about my new structure at a business lunch and I was asked what I do to 'stay creative'.... I didn't really have a good answer and I realised I wasn't making time for that, at all.

So I decided that once a month I would let my brain breathe for an afternoon, leaving the office and heading out. I also knew I needed to make sure my project time frames allowed for surprise creativity as I was pushing my abilities with too many projects on the go all the time.

So, in answer to your question, it was through self awareness and a desire to change how I was working to make sure I still love what I do day after day. It's typo easy to just work work work and that's when the creative, innovation voice gets tired!



Written by BizRock
2035 days ago

You need to be original, fresh and creative. This is very useful to me,thank you for this article.



Written by copywritematters
2034 days ago

I'm glad. I only "discovered" the truth of it after burning out every few months. Taking time out to nurture my creativity has been very rewarding!



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