Are you talking to fill the awkward silence or communicating in a way that truly helps your business? The answer to this question is more important than you think. There are many reasons to communicated in business from small talk used to get to know a prospect or client better to more important conversation that help us understand a customer's needs and expectations. In this post, consultant Ed Drozda gives us a simple exercise to help us figure out whether our conversation is useful to our business or simply a waste of time.
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