As buying decisions become more dependent on referrals and perceptions and less on traditional advertising, use personal brands to earn more trust for your SME.





Comments


Written by elainerogers
3147 days ago

Great article thanks Eamonn

No 1 resonates with me and requires more work...



Written by Warren Rutherford
3150 days ago

Great advice Eamonn. To your question: Richard Branson and the Virgin brand come to mind - adventurous,daring to risk, extravagance, exciting to watch and observe. Another is Ivan Misner and the BNI International Brand - amongst the 25 largest franchises in the world - business networking and referrals,the father of modern networking.



Written by HeatherStone
3152 days ago

Anybody can create a clever but ultimately faceless brand. Personal brands are a whole other ball game and hugely important, especially for small businesses.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!