Years ago, when I lived in Silicon Valley, there was a core group of about 50 people–the “cool kids”–who would make or break any social application that came about. Even though it often seemed, back in those days, that Twitter was down more often than it was up, the “cool kids” persisted in their use of it, and so it grew. Twitter’s founding team befriended and embraced the “cool kids” and success ensued.





Comments


Written by tcamba
3070 days ago

I never heard about the "Macklemore Effect" until I read your article. Thanks for the information. I think the Macklemore way is also an effective way in online marketing.

Thanks for posting this article here on BizSugar.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!