BizSugar.com › Self-Development › The Negotiation Comfort Zone: How to Improve Your Negotiation Skills : Managing :: American Express OPEN Forum

Negotiation is not a business tactic that everyone is going to be comfortable with. Reasons vary: It can be intimidating to tell a client or a vendor something that he doesn't want to hear. It can be a matter of cultural comfort zones — while some cultures encourage negotiations, others view the negotiation process as not much better than an argument. To be a successful business owner, however, it is crucial to be comfortable negotiating, both in casual and formal situations.