BizSugar.com › Social Media › 19 essential blogger outreach tips – including what you should NEVER do!

Last week I talked about the rise and influence of lifestyle bloggers. We discussed what lifestyle blogging is, who the lifestyle bloggers are, and how and why businesses should engage with them.

Bloggers have the power to make or break a company brand. Their influence (through online ‘word of mouth’ marketing) on the success of product launches, brand awareness and perceptions is huge. Yet many businesses remain in the dark about how to work with bloggers – and many are making fatal mistakes.

This weekend will see hundreds of bloggers turn out for BritMums Live, the UK’s biggest parent and lifestyle bloggers conference. If you aren’t attending the conference but are keen to connect with bloggers, how should you reach them?

- See more at: https://www.jonnyross.com/news/19-essential-blogger-outreach-tips-including-what-you-should-never-do#sthash.TeVZxkTK.dpuf