BizSugar.com › Social Media › 3 Reasons Why Your Social Strategy is Failing (And What to Do Instead)

"Social tactics are not meaningful sales drivers", according to Forrester's latest research report.They analyzed primary sales drivers for eCommerce, and concluded that less than 1% of buyers were from social visitors.There's a few possible explanations for this.The first (and most important) is that social aids the buying process indirectly, and i