3 Ways of Return of Engagement

Posted by lyceum under Social Media
From http://egoist.blogspot.com 5115 days ago

I wonder if you could help me with finding new ways of getting a good return on my investment in time and energy when it comes to my social media activities. I want to engage my visitors, readers, listeners and fellow bloggers in a more active way in the future. I also want get more social media worklife engagements in the long run. How do you increase the rate of ROI and ROE?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by m4bmarketing
5114 days ago

Hi Martin,

No I haven't, but I may have a look at doing one.

Susan

- 0 +

Written by lyceum
5112 days ago

Susan, That would be great if you do! :)

- 0 +

Written by businessavante
5114 days ago

Hi Martin! No questions for Jim unless he knows about retirement!

businessavante

- 0 +

Written by lyceum
5112 days ago

OK, I will ask him about retirement! ;)

- 0 +

Written by lyceum
5115 days ago

Yoni, Thanks for the text: "Martin Lindeskog is a businessman and modern-day philosopher." ... I will add something like this on my sites. All the Best, Martin.

- 0 +

Written by lyceum
5115 days ago

Yoni, Thanks for the part two of your comment. I am writing about SMART goals, goal-setting and an effective social media strategy on the WorkLife page on EGO Sole Trader. http://www.egosoletrader.com/worklife/

As an experienced purchaser, I have hard time with sales pitches! ;) I have written about how you could "hire me" on the WorkShop page. http://www.egosoletrader.com/workshop/

- 0 +

Written by yoni67
5115 days ago

Martin,

How about this under each blog, right below your picture:

Martin Lindeskog is a businessman and modern-day philosopher. Carrying on the tradition of Aristotle, Plato and Socrates, he brings the knowledge and the wisdom of the ancients to everything he does!

Follow this link to Martin's CV and LinkedIn profil and see how he can bring Renaisance and Enlightenment to your business!

Just an example.

- 0 +

Written by yoni67
5115 days ago

Martin,

Maybe the best thing to do is to see who those clients are. Giving them great reading material is a great first step. Then use the enticement, the sales-pitch so to speak. "If you've enjoyed this article, Imagine what I can bring to you and your company!"

All it really takes is a brief bio and sales-pitch at the end of each blog piece.

If you are looking to translate blogs into hirings and income, you must tell your readers. Treated as a resumer/CV a blog can be a tremendous way of finding clients and income!

Yoni

- 0 +

Written by lyceum
5115 days ago

Yoni, Thanks for the great tip. I will work on this.

- 0 +

Written by yoni67
5115 days ago

Martin,

Since you love coffee, how about an analogy:

Social Media is like the glass bowl at the bottom of a coffee machine. It takes a lot of hard work (boiling and steam). And the results? It's like the slow dripping of coffee dripping down.

Don't forget the filter. Just like it sepearates the coffee grinds, seperate for yourself expectations. Don't listen to those with 20,000 to 250,000 followers. Most are purveyors of porn and spammers. It's just a number.

I have found that the best way to make a SM ROI is to generate website traffic. Blog often. Come up with great titles and content and tweet the hell out of the links. I have found that at this point my average article view is around 750 within 1.5 months of publication. Of those 750, I get about .7 hires, meaning that for every three articles I get hired twice. I've begun to measure the ROI more in terms of hires/income rather than "friends." I've been on Twitter for 9 months and only have 800 followers. So what. Again, just a number.

One of the things I have found too is the more outlandish my articles and titles, the more hits they generate.

Just some ideas.

Due to circumstances I will be off from work and away from blogging at least for the next month. Then I'll have to start anew.

Until then,

Best of luck!

Yoni

- 0 +

Written by lyceum
5115 days ago

Yoni, Thank you very much for your input and for sharing your experiences. My personal EGO blog has been around for 8+ years, so it receives a good portion of traffic from the search engines. My new site EGO Sole Trader will be more focused on my role as a social media enthusiast and the goal is to write posts that could be good reading material for potential business partners and clients.

- 0 +

Written by yoni67
5115 days ago

Martin,

Part 2:

I think it is also important as Susan said to crystalize your goal.

Personally, I'm not looking for followers. And of those thousand or so that do follow me, maybe I'll make a close friend or two.

My goal as I spell out at the end of each blog post (the only real advertising I do) is this: I want you to hire me. I want your money!

By spelling thinhs out it is easire to attain the goals you are looking for.

That's why in each blog post I try to give something of value and then...I make the sales-pitch.

AKA: give me a job please.

Yoni

- 0 +

Written by m4bmarketing
5115 days ago

Hi Martin,

A couple of question I would ask you are - what real objectives have you set? Have you reviewed the results against these? Also are your activities matching up with other activities so they all work together?

Good luck with it.

Susan

- 0 +

Written by lyceum
5115 days ago

Hi Susan,

I have been blogging since 2002 and I can see with my type of blog that it is hard to get plenty of traffic to the blog, but it generates a steady portion of search results to it. I am reviewing the stats on a regular basis. The addition of Twitter has increased the engagement in a good way.

Have you written any piece on this topic?

All the Best,

Martin

- 0 +

Written by businessavante
5115 days ago

Interesting stuff, Martin! I see you are indeed experimenting with pop-ups! I counted 5 at the outset. One was the "chase the balloon around the page till you click it out" video game pop-up. Let us know how it works out for you. Looking forward to the Jim Kukral podcast.

businessavante

- 0 +

Written by lyceum
5115 days ago

Duncan, I will talk to Jim Kukral next week and set up an time for a podcast interview in the near future. Do you have any question for Jim?

- 0 +

Written by lyceum
5115 days ago

Duncan,

I don't know if a pop ad is the best way to go, but I wanted to give it a try. Personally, I think that the type of specialized advertisement like Blogads is the most optimal way of advertising for the new media field.

- 0 +