Today, the “build-it-and-they-will-come” approach does not work anymore for B2B firm websites. There are simply too many sites (close to 1 billion) and hence major competition for eyeballs on the Web. This alone explains why it has become vital for B2B firms and marketers to amp up their content offerings in order to positively influence the sales funnel.
How do you make that happen? By focusing on stakeholders and customers instead of the one-sided self-promotional path. The B2B space offers some great examples of companies that have reaped great benefits from leveraging their blogs the right way.
Check out our recommended list below:
4 B2B companies that have mastered the blogging game
Posted by
cendrinemedia under Social Media
From http://www.b2bnn.com 3103 days ago
Made Hot by: steefen on October 23, 2015 9:54 am
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