BizSugar.com › Social Media › 4 Digital ways you can unlock new potential in over saturated sectors

In this age of communication and information, a strong social media presence is crucial for a business to stand out and achieve a sustainable competitive advantage. Social media can be utilised in an almost infinite amount of combinations, and skill and innovation within social media can be the distinguishing factor in an oversaturated market.

The fitness industry is experiencing a period of continuing growth, gaining 3.2% in market value in the last year alone. Gym membership increased by 5.3% leading to a staggering 9.2million people attending a fitness institution, and more and more people seeking out ways to improve their fitness, physique and quality of life.