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What is Brand Perception?
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another – Seth Godin, Author, and Entrepreneur.

Brand perception is the feeling of a consumer harbor towards a particular brand. This is measured based on the consumer’s reaction when he/she sees, hears, or interacts with the brand. Brand perception is a crucial measuring parameter in terms of a product’s goodwill, emotional character, and presence, all of which play a vital role in its success.