BizSugar.com › Social Media › 4 Ways to Optimize Holiday Marketing on Social Media

The holiday season is fast approaching and it’s never too soon to get a leg up on holiday marketing.

Who can forget the WestJet Christmas Surprise video that surpassed all expectations and went viral on social media two years ago? With the constant expansion of social platforms and capacities, the ways in which hospitality marketers can integrate social into their holiday campaigns continues to expand.