BizSugar.com › Social Media › 44% of Businesses Can\'t Adequately Measure Social Media Impact, Report Says (INFOGRAPHIC)

More businesses are using social media in their marketing mix, and for some, it is the only platform they use. But how do you evaluate your return on investment or ROI when you decide to use social media marketing?
An infographic from MDG Advertising titled, “The ROI of Social Media” looks at the effectiveness of social media marketing and asks whether it is worth the investment.