BizSugar.com › Social Media › 5 Golden Rules for Engaging Your Social Media Audience

Among the most important tasks of digital marketers is bringing their brands to life. Part of that task involves being personable and relatable-someone users can identify and engage with comfortably. Sounds obvious, right? Well, despite knowing that, many still struggle to cultivate an engaging social media presence. This is problematic, because if social media is a key outlet and your presence on platforms is failing to engage users, the content and/or services you have to offer will likely be underutilized.
Aside from mastering the art of being charming in 140 character tweets, there’s more to curating an effective social media presence that inspires social engagement. By balancing more analytic aspects of social media engagement with an anecdotal presence (and in addition to a polished management practices), you can learn the ins and outs of social media engagement. Check out these tips and see what works for your brand.