Social media has given consumers a whole new voice.
A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages.
With that, companies better not give consumers anything bad to talk about.
As with the 5 case studies below, the consequences can be severe.
5 Social Media Disasters
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5323 days ago
Made Hot by: on September 21, 2009 3:27 pm
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“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”
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