How can brands determine the return on investment from their social media campaigns?

Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:

1. Choose your goals.
2. Determine which metrics will help you measure your success.
3. Track your metrics.
4. Tie your metrics to a monetary value.
5. Update your reporting—make projections and improvements.







Comments


Written by lyceum
2110 days ago

How would you include return on engagement into the ROI formula?



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Share your small business tips with the community!
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