BizSugar.com › Social Media › 6 Essential Social Media Tools for Start-Ups

If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, fast moving consumer goods (FMCG - for example, mobile phones, computers and gadgets) or online media space. Specifically in this article, we want to focus essentially on the start-ups space and offer 6 essential social media tools that a start-up will need.